From June 24 to 26, 2026, Coatings for Africa 2026 opened at the Sandton Convention Centre in Johannesburg, South Africa. HEAD Group made a strong appearance alongside its local strategic partner, the Oxerra Group, joining coating industry professionals from around the world. The Group showcased its Headcel range of construction-grade cellulose ethers, attracting considerable interest and generating active discussions with visitors throughout the exhibition.
As a leading developer and manufacturer of cellulose ethers, HEAD Group has maintained a strong focus on international markets for many years, regularly participating in major professional coatings exhibitions worldwide. At this year’s event, the Group highlighted its commitment to green, low-carbon development, placing sustainability at the center of its engagement with industry partners. Discussions focused on the Group’s progress in environmentally responsible technologies, as well as the practical applications and market potential of innovative cellulose ether products in coatings and building materials. Independently developed by HEAD Group, Headcel cellulose ethers deliver consistent quality and reliable performance, supporting the continued advancement of the African coatings industry.
Throughout the exhibition, HEAD Group attracted numerous industry professionals with its technical expertise, innovative product solutions, forward-looking industry insights, and professional technical support. Its strong presence demonstrated the Group’s international reach and specialized manufacturing capabilities, earning recognition from overseas customers and laying a solid foundation for further expansion in Africa and continued growth across global markets.
Looking ahead, HEAD Group will continue to develop high-performance, environmentally responsible products and provide more comprehensive raw material solutions to customers worldwide. Through ongoing innovation and collaboration, the Group aims to support the high-quality development of the global coatings and building materials industries and contribute to a greener, more sustainable future.